1. Identify a relevant topic to write about

WhosOn is a live chat solution designed for high-volume contact centres – with a particular focus on regulated, security-focused industries. Your article, then, should be relevant to this space.

A good place to start is to look through our blog to see the breadth and depth of topics covered. As you’ll see, topics of interest include:

• Live chat software, chatbots, and conversational AI
• The modern contact centre and its operations
• Delivering quality customer experience / customer service online
• Ecommerce trends, especially as they pertain to digital customer support
• Regulated industry – finance, government, public sector, etc. – and its digital transformation
• Cybersecurity news and views, with a view to its customer / contact centre impact
• Broader business news and views, once more with a view to the customer and the contact centre

2. Write your article according to our guidelines

Once you’ve identified a relevant topic, the article you produce will need to meet our publishing standards. This means that your article should be:

• High-quality

Submit proof-read, polished work that you’re proud to put your name to. We expect to do a little tuning to suit our tone of voice, but we won’t accept poorly edited work that needs heavy correction.

• Engaging

As well as being technically correct, your article should be engaging to read. Stick to broad best practices for web writing. Concise sentences, brief paragraphs, clear headings, and a compelling introduction and conclusion will all help here.

• Helpful

We don’t want fluff pieces. Rather, we’re looking for impactful articles that provide advice, actionable information, or unique perspectives on oversaturated topics.

• Detailed

Aim for the 800-1200 word mark. We can be flexible if the article is a quality piece, but your article must show adequate insight and detail.

• Non-promotional

We’re looking for editorials, not thinly veiled advertorials. So, no spammy or irrelevant links. No promotions of other products and services. And no affiliation to any of our competitors in the technology space, either, please.

• Original

We’ll automatically reject copied or rehashed content. WhosOn should be the first website to feature your article. You may, however, reshare your article elsewhere at a later date – provided you link back to the original post on WhosOn.

• New

Please make sure the article you’re submitting isn’t a topic we’ve already covered on the WhosOn blog. We want something we haven’t seen before. You can use our blog search function to check if your topic is a new one.

• SEO-ready

Ideally, you’ll have identified a chosen keyword for your article, and included it in your title and headings. However, it’s worth noting that the quality of the article is more important to us than SEO. We can set a suitable keyword in-house if needed. (And if your article is useful.)

3. Get your assets in order

• Citations

You should cite any statistics and quotes you use in the article. It’s also a good idea to link to any external research you’ve referenced where relevant.

• Personal links

We’ll allow a total of 3 links to your own website content within the article – provided they are useful, relevant, and add value to the topic in discussion. (Not an obvious attempt to fudge in keywords.) Any irrelevant links will be removed.

• Author information

Please include a short (2-3 sentence) author bio at the end of the article. We’ll also link to your company in the bio section as standard. If you’d like us to include a headshot and company logo, please send those over too. (Note that logos will need a transparent background.)

• Media

You may wish to use value-added supporting media in your article – embedded tweets, images, graphs, YouTube videos, etc. If that’s the case, please link to any media you wish to include in your article. Again, we ask that you only do so where useful and relevant to save everyone time.

4. Pitch us with the finished piece

With your article primed to pitch, you should now send us the finished piece for review. To do so, you’ll need to:

• Address your email to marketing@parkersoftware.com
• Include your proposed article title in the email subject line
• Provide a brief summary of your article, what it’s about, and why it’s relevant to our readers
• Attach your submission as a Word or Google document
• If you’re also sending images, attach those too and cite the source where needed

5. Approval or disapproval

Please give us a week to review submissions. We’ll get back to you within 7 working days to let you know if your article will be published.

If we pass up on your article, we’ll explain why. If we approve your article, we’ll schedule the post and give you a publication date. Please note that the final published piece will be subject to in-house editing.

6. Share and enjoy

Once posted, we invite you to share your article via social media. We’ll be doing the same. In fact, your published article will benefit from:

• Featuring on a site with 30,000 visits per month
• Posts to an audience of over 150,000 total social followers
• Four company links on a 20-year-old established business website with a domain authority of 47